Marketing mix

7Ps-Marketing1Promotion is one part of marketing (marketing mix). Marketing consists of variables that can be combined companies to influence the demand for products (services) offered. The marketing variables are more commonly known as 4Ps but in service businesses plus 3Ps so the number of marketing mix variables is that 7Ps by Ronal T. Anthony S. Rist Zaholik and Timothy L. Keiningham (1996:11) consists of: Product, Price, Place, Promotion, People, Physical Evidence and Process. [Read more…]